Check out our Review of 2022

Lighting the way

There's no clear path to start a business, buy a business, or sell a business. It's a journey, and we're here to help.

We help you

Launch a Startup

  • Business Development
  • Online Strategy
  • Brand Design
  • Marketing Strategy

As a trusted partner of the SBA and Alabama SBDC's, our team of multi-disciplinary small business experts helps entrepreneurs navigate the testy waters of new business ventures. From Colorado to Florida, we assist Startup companies across an array of industries in securing financing, developing a brand, creating operational processes, managing books, and creating digital assets.

We focus on short-term feasibility and creative options for growth and development with our Startup clients. We aren't in the business of one-off projects, but rather seek meaningful, long-term partnerships with the entrepreneurs we meet.

Buy a Business

  • Deal Screening
  • Deal Analysis
  • Due Diligence
  • Financing

With an experienced deal team on the buy-side and sell-side of numerous small business transactions, we offer specialized expertise to individuals looking to purchase a small business.

From financial analysis and evaluation of financing/structuring options, to due diligence and legal execution of a transaction, our team can guide any great entrepreneur through a successful transaction.

Sell a Business

  • Valuation
  • Listing & Distribution
  • Preparation & Packaging
  • Buyer Negotiation
  • Closing

Our process for selling a business is centered on identifying the value in a company and effectively communicating that value to buyers. After doing a valuation of your business, we begin the deal process and handle everything for you from start to finish.

We key in on details that help give buyers the confidence that the value in the business will be preserved through the transition. This means creating things like standard operating procedures, operational/sales guides, employee profiles etc. Ultimately, our goal is to get a great deal for you by making it easy for the buyer to be successful.

Finding buyer prospects is the easy part. We convert prospects into new owners.


"They pick up the phone, do what they say they're going to do, and explain the numbers like no one else in the business."
Larry B., Business Buyer
These transactions are sophisticated, from negotiation to legal, financing to transition, these deals are littered with opportunity for miscommunication and misunderstanding and failure. Will got in the fray with us and developed numerous options to close the deal and make it work for both parties. I was impressed with the work-ethic, communication and expertise involved in navigating through the deal. The big question is, would I use Optics again? The answer is a resounding yes!"
Eric, Business Seller

How can we help you succeed?

Let's Talk